Multi-Channel Campaign Management

large-3At ROI Solutions we know that providing the right constituents with the right offer, and providing the right ask through the right channels, leads to success.

Today’s constituents – particularly those who grew up in the digital age – want organizations to engage with them on a personal basis, whenever and through whatever channels they prefer. These constituents expect and deserve a unified dialogue across channels. Stronger constituent engagement results in higher loyalty and retention, more gifts and higher lifetime values.

ROI Solutions has partnered with RedPoint Global to provide our clients with access to a multi-channel constituent engagement and campaign management capability within our technology stack. Known as RedPoint Interaction™, this application offers our client organizations a do-it-yourself ability to create and manage multi-channel, decision-based marketing programs that, once set up, can operate without human intervention.

RedPoint Interaction™ resides on top of Revolution Online and has access to all of a client’s data on all of its constituents. Using an intuitive drag-and-drop user interface, our clients can create multiple segments and then automate multi-wave, multi-channel campaigns that use action or time-based triggers. Insights about constituent behaviors, sentiments, preferences, and channel dispositions automatically generate the right interactions at the right time in the right channels. A designated activity state for each constituent can be used to trigger a second campaign based on the action a constituent took in the previous campaign.

Campaigns created in RedPoint Interaction™ can operate unattended. Contact history and results are tracked in Revolution Online for reporting and analytics, as well as the future refinement of subsequent campaigns across all channels. You can now truly map and execute the constituent journey from acquisition through cultivation and thereby maximize your constituent engagement, all through a single, integrated platform.

Who is ROI Solutions? A true partner. They have made our success their business. Whether it's a complex direct mail appeal or a need to organize volunteer information better, the ROI team is sure to provide smart ideas and deliver solid solutions. We also have an outstanding service provider. Their data management services are responsive, thorough, and reasonably priced. Revolution Online has proven to be a reliable and scalable home for our 20+ million constituent accounts. We could have made a different decision, but it is clear that we've made the right decision.

American Lung Association